Mile & Stone/Connect Annecy 2024 / EN -

“Mile & Stone/Connect is the go-to B2B gathering for trail running companies in France and worldwide. We’re excited to welcome you to the Novotel Atria in Annecy on Thursday, February 8, 2024.

Expect a day filled with:

Insightful discussions about the trail running market and predictions for its future.
Expert insights from industry leaders in sponsorship, marketing, and communications.
Personal stories and advice from trail running insiders.
Great opportunities for networking in a welcoming atmosphere.

Keep an eye out for more information on the agenda and guest speakers coming your way soon.”

100

PARTICIPANTS

1

DAY OF INTERVENTIONS

Thursday, 8 February 2024

3

NETWORKING MOMENTS

1

VENUE

Novotel Atria, Annecy

Program

08h00

🥐 Welcome Breakfast

09h00

📣 Introduction

Pierre-Yves Lautrou, Tip & Shaft, cofounder

09h05

🏆 ITRA, UTMB Index, Sky Running Series, Golden Trail Series, World Championships: how do you read the trail hierarchy? How can the sport be federated?

09h50

🥇 Should trail running become an Olympic sport?

10h15

☕ Coffee Break

10h50

📺 What place for trail running on TV?

11h20

💰 What business model for elite runners?

12h05

🏞️ The trail, a lever for regional appeal

12h35

🍽️ Lunch break

14h00

🏃‍♀️ Women’s participation: obstacles and levers for achieving real parity in sport.

15h15

✈️ Race organizers: How to reduce the carbon footprint?

15h45

☕ Coffee Break

15h45

📊 Trail runner, who are you?

16h15

✨ How to improve the runner experience?

17h00

👋 Concluding words

They take part in Mile & Stone/Connect

Isabelle Viseux-Poletti
UTMB Mont-Blanc Director
UTMB

Olivier Gui
Deputy national technical director running
Fédération Française d’Athlétisme

Sophie Offord
Brand and marketing manager
SheRaces

Ugo Ferrari
Athlete and organiser
Team Altra

Cécile Bertin
Journalist and consultant
CRM Consulting

Benjamin Moleins
Marketing manager running & triathlon
Scott Sports

Michel Desbordes
Co-head of Master « Sport leisure and Event Management »
University Paris-Saclay

Rates

AT THIS TIME

Until 17th January

Early bird rate

99€ (excl.tax)

Corporate pack

4 passes: 356,40€ (excl.tax)

Starting 18th January

Normal rate

129€ (excl.tax)

Corporate pack

4 passes : 464,40€ (excl.tax)

Your pass includes:

welcome coffee
access to Mile & Stone/Connect Annecy 2024 and all its content
lunch cocktail
access to the network of participants and speakers
access to the day’s image bank
podcast replay of the day
speakers’ presentations

Tickets

Official partners

Becoming a sponsor of Mile & Stone/Connect means seizing the opportunity of a privileged place at the only business meeting exclusively dedicated to trail running.

Would you like to be at the heart of the debates that affect the trail ecosystem and influence its future?

Are you planning to showcase your brand or services to industry experts?

Do you have strategic messages to communicate to the trail running community?

Contact Sébastien Scotto di Fasano: sebastien@mileandstone.com

Become a Mile & Stone/Connect sponsor