Mile & Stone/Connect Annecy 2025 / EN

Mile & Stone/Connect is the go-to B2B gathering for trail running companies in France and worldwide. We’re excited to welcome you to the Novotel Atria in Annecy on Thursday, March 25th, 2025.

Expect a day filled with:

Insightful discussions about the trail running market and predictions for its future.
Expert insights from industry leaders in sponsorship, marketing, and communications.
Personal stories and advice from trail running insiders.
Great opportunities for networking in a welcoming atmosphere.

Keep an eye out for more information on the agenda and guest speakers coming your way soon.

150

PARTICIPANTS

1

DAY OF INTERVENTIONS

Thursday, 25th March 2025

3

NETWORKING MOMENTS

1

VENUE

Novotel Atria, Annecy

Program

8.00-9.00
🥐 Welcoming breakfast

9.00-9.05
📣 Introduction
Pierre-Yves Lautrou, Mile & Stone, cofounder

9.05-9.30
Special guest

9.30-10.10
🔜 What professional and economic future for young athletes?
Sylvain Cachard, professional athlete, Team Hoka
Louise Serban-Penhoat, professional athlete, Team Adidas Terrex
Adrien Séguret, French Trail Running Coach, French Athletics Federation

10.10-10.50
💼 Agents in trail running: a necessary step?
Goulven Cornec, VIP agent & cofounder, Fraich’Touch
Marine Noret, athletes & talents manager, One More Mile
Nicolas Geydet, CEO, Plein Nord

10.50-11.20
☕️ Coffee break

11.20-11.50
Coming soon

11.50-12.30
🎯Equipment: what are the key success factors for start-ups?
Guillaume Boccas, CEO & co-founder, WISE
Tania Griglio, Entrepreneurship Manager, OSV
Harold De Decker, part-time CFO Acting and member Trail Runner Foundation

🍴 Lunch break

13.45-14.15
📅 What landscape for trail events in 2024 ?
Maxime Delaporte, cofounder & CMO, Miles Republic
Gilbert Ysern, président, France Outdoor Sports Events

14.15-14.55
🎯Equipment manufacturers: how to reconcile performance and sustainability?
Thibaut Poupard, Senior Innovation Program Manager Sustainability Lead, Salomon
Pierre Minary, Shoe Product Expert Running (Marketing)
3rd speaker coming soon

14h.55-15.55
☕️ Networking break

15.55-16.35
📊 Are data, science and AI becoming indispensable for coaching?
Joseph Mestrallet, cofounder, Enduraw
Guillaume Adam cofounder, RunMotion Coach
Thomas Pigois, president, Expert Sport Coaching

16.35-17.00
⛵️ What can trail running learn from sailing?
Hervé Favre, president, OC Sport

17.00-17.05
👋 Conclusion

Rates

AT THIS TIME

Until 26th February

Early bird rate

99€ (excl.tax)

Corporate pack

4 passes: 299€ (excl.tax)

Starting 27th February

Normal rate

139€ (excl.tax)

Corporate pack

4 passes : 419€ (excl.tax)

Your pass includes:

welcome coffee
access to Mile & Stone/Connect Annecy 2025 and all its content
lunch cocktail
access to the network of participants and speakers
access to the day’s image bank
podcast replay of the day

Tickets

Waiting list

Mile & Stone Connect presented by Miles Republic is now fully booked.

However, you can still join our waiting list.
We will do our best to keep you informed and (if possible) send you a replay of the event.
Thank you for your understanding and enthusiasm!

Speakers

Partners

TITLE PARTNER

OFFICIAL PARTNERS

MEDIA PARTNERS

INSTITUTIONAL PARTNERS

Becoming a sponsor of Mile & Stone/Connect means seizing the opportunity of a privileged place at the only business meeting exclusively dedicated to trail running.

Would you like to be at the heart of the debates that affect the trail ecosystem and influence its future?

Are you planning to showcase your brand or services to industry experts?

Do you have strategic messages to communicate to the trail running community?

Contact Sébastien Scotto di Fasano: sebastien@mileandstone.com

Become a Mile & Stone/Connect sponsor